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Bridgestone e12 Contact ball looks at optimizing impact, acts as ‘game-improvement ball’ | Equipment

[ad_1]   WHAT YOU NEED TO KNOW: The e12 Contact employs a “Contact Force” dimple that features a raised area in the center. The company says this causes 38 percent more contact with the clubface at impact than traditional dimples. That brings a more efficient transfer of energy and an ability to activate the core …

Bridgestone e12 Contact ball looks at optimizing impact, acts as ‘game-improvement ball’ | Equipment Read More »

XXIO Prime lineup of woods, irons pushes lightweight limits | Equipment

[ad_1]   WHAT YOU NEED TO KNOW: The high-end XXIO line of men’s and women’s clubs ($1,200 driver, anyone?) continue their focus on distance, or more precisely the distance you’ve lost, by pushing the limits of lightweight woods and irons. Using driver shafts that weigh less than 40 grams, clubs with a total weight that’s …

XXIO Prime lineup of woods, irons pushes lightweight limits | Equipment Read More »

Jason Day’s bag overhaul, Brooks Koepka’s Srixon irons and Rickie Fowler goes graphite | Equipment

[ad_1]   Week in and week out, the equipment scene shifts on the PGA Tour. At The American Express in La Quinta, Calif., that meant new irons for Brooks Koepka, new iron shafts for Rickie Fowler and an equipment contract for one of the game’s new pros. Looking ahead, Jason Day appears to have a …

Jason Day’s bag overhaul, Brooks Koepka’s Srixon irons and Rickie Fowler goes graphite | Equipment Read More »

The clubs Si Woo Kim used to win the 2021 American Express | Equipment

[ad_1] Si Woo Kim played the three rounds of The American Express contested at PGA West’s Stadium Course without a bogey, carding 17 birdies and one eagle. But it was the final birdie, on the par-17th hole Sunday where he rolled in a 19-foot putt, that secured a one-shot win over Patrick Cantlay, who nearly …

The clubs Si Woo Kim used to win the 2021 American Express | Equipment Read More »

Why the return of The Lido matters | Courses

[ad_1]   Though it’s only January, the biggest golf course news of 2021 might have already dropped.   Virtually any mint-new golf course project is notable these days, but the news of The Lido hit with particular force. Unlike previous samples from the novelty category of “replica courses”—those all-star cornucopias of imitation holes tossed together …

Why the return of The Lido matters | Courses Read More »

The clubs Harris English used to win the 2021 Sentry Tournament of Champions | Equipment

[ad_1] Harris English looked like he would rack up a bunch of wins on the PGA Tour after a solid rookie season in 2012 was followed by a pair of wins in 2013. Unfortunately for the former Georgia Bulldog, the wins stopped coming. That drought ended in the first event of 2021 with a win …

The clubs Harris English used to win the 2021 Sentry Tournament of Champions | Equipment Read More »

New Wilson D9 driver face a collaboration between player, engineer and machine | Equipment

[ad_1] WHAT YOU NEED TO KNOW: The Wilson D9 driver leads a new wood family with the company’s most intense re-thinking of face design in its history. In fact, the thought process on the face for the new driver went beyond human cogitation and heavily into computer simulation, producing a variable thickness design without a …

New Wilson D9 driver face a collaboration between player, engineer and machine | Equipment Read More »

Wilson’s new D9 irons include new features designed to get every yard possible | Equipment

[ad_1] WHAT YOU NEED TO KNOW: A low center of gravity along with a new Power Hole 2.0 design driven by Wilson’s Intelligent Design Computer Simulation process help maximize ball speed and forgiveness across the face of the D9 irons. PRICE: The seven-piece Wilson D9 irons will be available Jan. 26 ($650 in steel, $750 …

Wilson’s new D9 irons include new features designed to get every yard possible | Equipment Read More »

Collin Morikawa’s best tips for being a better ball-striker | Instruction

[ad_1]   There are so many things golfers can learn from Collin Morikawa, which is why we’re proud to call the young star our new Golf Digest Playing Editor. The 23-year-old has been successful at every level—including an illustrious amateur career, earning his PGA Tour card in just two months after turning pro, then his incredible …

Collin Morikawa’s best tips for being a better ball-striker | Instruction Read More »

Titleist’s new Pro V1 and Pro V1x balls feature a dimple pattern change for the first time in 10 years | Equipment

[ad_1] WHAT YOU NEED TO KNOW: The new Titleist Pro V1 and Pro V1x both feature a softer cover as well as a reformulated core along with a fast, high-flex casing layer to generate speed. The real news, though: The first new dimple patterns since 2011 with the new Pro V1 having 388 dimples and …

Titleist’s new Pro V1 and Pro V1x balls feature a dimple pattern change for the first time in 10 years | Equipment Read More »

Callaway updates ERC Soft with average player’s distance, short game needs in mind | Equipment

[ad_1] WHAT YOU NEED TO KNOW: In pursuing more distance both off the driver and through the bag, the three-piece ERC Soft ball marries that benefit with a focus on the different way many average golfers approach their short games compared to better players. Rather than relying on spin for short shots (and thus a …

Callaway updates ERC Soft with average player’s distance, short game needs in mind | Equipment Read More »

How this golf brand’s face mask made a cameo at the inauguration

[ad_1] Golfers might’ve recognized the logo on the face mask that former President George W. Bush wore to Wednesday’s inauguration ceremonies. The Rhodesian Ridgeback is the breed of dog that inspired the logo and the name for golf apparel brand Rhoback. Known for performance-ready golf shirts and quarter-zips, the brand started making masks at the …

How this golf brand’s face mask made a cameo at the inauguration Read More »

This hole at PGA West shows how par 5s can still test the pros | Courses

[ad_1]   The Stadium Course at PGA West was conceived as a California version of the Players Stadium course at TPC Sawgrass—but harder. The course opened in 1984, an era when difficulty was often conflated with greatness, and with PGA West, Pete Dye was evidently trying to build the greatest course on earth. He emptied …

This hole at PGA West shows how par 5s can still test the pros | Courses Read More »

Tommy Fleetwood no longer an equipment free agent, signs with TaylorMade | Equipment

[ad_1] Just a couple weeks after losing Jon Rahm to Callaway, TaylorMade has re-stocked its tour staff with another European star, signing five-time European Tour winner Tommy Fleetwood to a multiyear deal to play its clubs and golf ball. The signing is not a surprise as the company has been hinting at it on social …

Tommy Fleetwood no longer an equipment free agent, signs with TaylorMade | Equipment Read More »

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