Golf Equipment

Callaway GBB Epic Star line of woods ($700 driver), irons ($2,400) aimed at distance through targeted, lighter weight

[ad_1] The Callaway Great Big Bertha Epic Star woods and irons make up a new collection built on the popular Epic name but aimed at a niche market looking for the kind of lighter specifications seen in models typically only released in Asia. But Callaway’s push to make a lighter club was not a race […]

Callaway GBB Epic Star line of woods ($700 driver), irons ($2,400) aimed at distance through targeted, lighter weight Read More »

Miura Golf’s latest “friendly” clubs include PP-Neo hybrid and PP-W01 wedge

[ad_1] The PP-Neo hybrid and PP-W01 wedge continue Miura Golf’s recent rapid-fire introduction of products, a strange influx of seven new clubs this year from the company that typically is methodical in its product introductions. But the latest entries also reflect the company’s new-found interest in attracting a larger audience, one that might have been

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On second glance, the World Long Drive Championship is a winner

[ad_1] Everyone makes mistakes. Tom Selleck passed on Indiana Jones, the Trail Blazers picked Sam Bowie over Michael Jordan and Time Warner believed America Online was the future. Though not as infamous, my take on the Long Drive Championship was just as misguided. After observing the 2015 contest, I pulled a drive-by on the bomber’s

On second glance, the World Long Drive Championship is a winner Read More »

TaylorMade M CGB irons make case that “technology in irons has moved on just as much, if not more, than any other product category”

[ad_1] The TaylorMade M CGB irons may have been built with a nod to the company’s successful super game-improvement irons of the past, particularly the r7 CGB Max. But making faster-faced, multi-material, game-changing irons was a lot easier a decade ago. That’s why the M CGB irons reflect a more aggressive approach than TaylorMade has

TaylorMade M CGB irons make case that “technology in irons has moved on just as much, if not more, than any other product category” Read More »

Basketball star J.R. Smith hosts 11th Annual Charity Golf Classic

[ad_1] August 17 was a picture-perfect day at Eagle Ridge Golf Club in Lakewood Township, N.J.—just the right setting for the 11th playing of Cleveland Cavaliers shooting guard J.R. Smith’s Annual Charity Golf Classic. One hundred players (including former New Jersey Nets and Philadelphia 76ers star Jayson Williams, and Smith’s friend and onetime fellow Cavalier

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PuttOut putting trainer is simple approach to making the putts that are supposed to be simple

[ad_1] Putting trainers are about as common as coffee mugs and carpeting (and nearly as boring), and offices all around the world are filled with frustrated putters. The golfers at Therefore, one of the U.K.’s top product design consultancy firms, know this feeling all too well. So they set about designing their own putting trainer

PuttOut putting trainer is simple approach to making the putts that are supposed to be simple Read More »

New Titleist 818 hybrids offer forgiveness, launch and shotmaking options, moreso than just distance—and that’s a good thing

[ad_1] The new Titleist 818 hybrids remind golfers that when you’re talking about clubs that are used primarily to hit targets distance cannot be an amorphous goal in and of itself. Rather, these clubs are best when distance is specific and functionality is paramount. The upgrade from the Titleist 816 hybrids of two years ago,

New Titleist 818 hybrids offer forgiveness, launch and shotmaking options, moreso than just distance—and that’s a good thing Read More »

Can a golf ball that looks like a soccer ball help save high school sports?

[ad_1] The golf ball that’s become a bit of a cult favorite, the Truvis version of Callaway’s Chrome Soft, now has a charitable mission behind its soccer-ball pattern. The Truvis golf ball, which features colored pentagons arranged in a pattern designed to improve visibility and concentration, will be offered with green pentagons. The green pentagons

Can a golf ball that looks like a soccer ball help save high school sports? Read More »

Cleveland TFi 2135 Satin putters rethink how face and putter shape work together

[ad_1] The new TFi 2135 Satin collection of putters builds on the alignment ideas established by the TFi 2135 putters when they debuted two years ago. The TFi 2135 took alignment a step further by elevating the putter’s sightline in line with the middle of the ball. Now, the TFi 2135 Satin putters take off-center

Cleveland TFi 2135 Satin putters rethink how face and putter shape work together Read More »

Titleist 718 irons—all six of them—ready to move from tour prototype to your local shop soon

[ad_1] The new Titleist 718 irons collection may be the widest-ranging offering in company history, but all six new irons are linked by an overriding goal: a singular focus on improving consistency—of impacts across the face, of iron distance gaps neatly fitting within the set and of feel from one club to the next. Already

Titleist 718 irons—all six of them—ready to move from tour prototype to your local shop soon Read More »

TaylorMade P730 irons, seen as tour prototype for months, now readies for consumer launch

[ad_1] TaylorMade unveiled its new P730 irons, a one-piece forged iron design months ago. We just didn’t know it. Now, the full story is out and the clubs will be soon, too. First presented and put into play in May when Rory McIlroy announced he was signing with TaylorMade, the muscleback blade is TaylorMade’s first

TaylorMade P730 irons, seen as tour prototype for months, now readies for consumer launch Read More »

TaylorMade P790 irons brings new face, new materials, new construction, new speed to company’s players irons

[ad_1] The TaylorMade P790 irons design brief sounds either amazingly simple or ridiculously complicated. For a company used to making bold steps in innovation, it ended up being one of its boldest for a category of player that’s tough to serve. “Products like this in the past have taken advantage of different benefits of hollow

TaylorMade P790 irons brings new face, new materials, new construction, new speed to company’s players irons Read More »

Bridgestone Tour B line of balls retooled, renamed, reenergized—but keeps four options available

[ad_1] Bridgestone’s new Tour B line of premium, mulilayer urethane covered balls—like its previous B330 line—again will offer four options, more than any other major brand. The Tour B line will feature the Tour B X, the Tour B XS, the Tour B RX and the Tour B RXS. The logic behind these designs, says

Bridgestone Tour B line of balls retooled, renamed, reenergized—but keeps four options available Read More »

Mizuno Golf’s latest hybrid, wedge offerings build on proven technologies

[ad_1] Mizuno Golf introduced its latest pair of offerings from categories the company is not as well known for, but pays no less attention to than its much-lauded irons. The CLK hybrid provides relief at the long end of the set while the S18 wedges build on the company’s recent run of solid products at

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Ben Hogan equipment reemerges with direct-to-consumer model

[ad_1] The Ben Hogan Golf Equipment brand, despite laying off most of its employees at the end of last year, has not disappeared. In fact, it’s in the midst of reinventing itself as a direct-to-consumer, cut-out-the-retail-mark-up, e-commerce business—all while trying to stay true to the timeless appeal of its namesake. Scott White, CEO of the

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Arccos Caddie upgrades AI platform to provide “Plays Like” distances

[ad_1] Arccos, which is attempting to bring real-time artificial intelligence to the round-tracking GPS market with its Arccos Caddie platform, is taking the next step toward making its virtual caddie function like a living, breathing one. Introduced this summer, Arccos Caddie is an add-on feature to Arccos 360, a club-based GPS sensor that pairs with

Arccos Caddie upgrades AI platform to provide “Plays Like” distances Read More »

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